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YourCourseName Overview
ABOUT THE PROGRAM
[SECTION 1: PROGRAM SYNOPSIS]
YourCourseName is for (insert ideal client description here) who want to (insert what they are trying to accomplish here).
State a one-liner here, in simple, clear language (no jargon), that gives a point blank, quick synopsis of what main thing that the program will make available to anyone who chooses to purchase it.
Give a compelling one-liner here that clearly states the promise of the program.
Give a compelling one-liner here that clearly states the promise of the program.
WHAT IS YOURCOURSENAME?
[SECTION 2: WHAT IS YOURCOURSENAME?]
This 1st sentence should be a 1-liner, that succinctly details exactly what the course is. This 2nd sentence should be a 1-liner, detailing exactly for whom the course is designed.
This next sentence (no more than 2 sentences) outlines what specific tools, structures, systems or people the ideal customer will get access to using or working with, how they will use them, and what they will be able to do / create through that process.
WANT TO / DON'T WANT TO ________? PERFECT. READ BELOW...
[SECTION 3: COURSE NARRATIVE]
This section should be a few paragraphs. Create a compelling narrative, in more of a story format, that captures the essence of what SHORT CUT in learning specific knowledge, learning a specific skill set, or in producing a specific measurable outcome, that the course makes available for its ideal customer, and is not easily available to them without purchasing the course.
IT AIN'T EASY TO _________.
[SECTION 4: PAIN AND SOLUTION]
This section should be a few paragraphs. Paragraph 1 covers “how it’s going now.” In question format, outline all the things you know that the customer is doing right now to try to solve this problem, to no avail. Really paint the picture of the pain they are experiencing.
Paragraph 2 paints the picture for them that “they’re not alone.” Let them know that they’re not alone in this, and many folks just like them are silently suffering with this exact same problem.
Paragraph 3 outlines the solution. Give a clear 1-liner that details exactly what the solution is that your course offers, and what measurable outcome that solution provides.
HOW DOES IT WORK?
[SECTION 5: HOW IT WORKS]
Use a STEP 1, 2, 3, etc structure in a vertical or horizontal grid format. This is an excellent way to display the “how it works” info, explaining the exact, step by step process that your course customers will learn or get access to, which will take them from where they are now, to where they are trying to get.
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STEP 1
Give STEP 1 here.
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STEP 2
Give STEP 2 here.
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STEP 3
Give STEP 3 here.
WHAT WILL YOU LEARN?
[SECTION 6: WHAT YOU’LL LEARN]
This section should contain 1-2 short paragraphs. Distinct from “what they’ll get,” clearly and succinctly share what the course customer will learn from participation. A bullet point structure can also work well in this section. If it’s a program that promises that they won’t have to learn anything at all – say that.
WHO IS YOURCOURSENAME A GOOD FIT FOR?
[SECTION 7: THE IDEAL CLIENT]
This section should be 1 short paragraph. Make it easy for people to know whether or not they are a good fit for your program. Detail clearly, with as much specificity as possible, who the perfect fit is for a customer who would purchase and get the most out of this program. A bullet point structure can also work well in this section.
YOURCOURSENAME IS NOT A GOOD FIT FOR EVERYONE
[SECTION 8: WHO IS NOT A FIT]
This section should be 1 short paragraph. Detail clearly, with as much specificity as possible, what specific things that a person who might THINK they are a customer should know to get clear for themselves that this program is not a good fit for them
Stay away from generic qualifiers, and use tangible qualifiers here:
For example, in its current form, COPY>PASTE>SELL is a program for people who ALREADY have a course, and a warm audience (email list, social media following, etc) of current and potential customers connected to them.
– It is not appropriate for people trying to CREATE a course for the first time
– Those people trying to create a course might assume that the program is for them, so it’s useful for us to TELL THEM CLEARLY that it’s not, and keep them from buying, which keeps them from getting a product not designed for them, and keeps Intention Mastery from getting a predictable bad review when it doesn’t work well for them
– The best invitations have your ideal customers raise their hand right away, and everyone else who is not a fit know it right away, and not waste your time or theirs by inquiring any further
– A bullet point structure can also work well in this section
CLICK TO REQUEST ACCESSWHAT YOU WILL GET
This headline sentence at the top should give an overview of what customers get with their participation, then separate the rest of what they’ll get access to into buckets below.MEASURABLE OUTCOME 1
- Bullet 1
- Bullet 2
- Bullet 3
- Bullet 4
MEASURABLE OUTCOME 2
- Bullet 1
- Bullet 2
- Bullet 3
- Bullet 4
WHAT IS INCLUDED?
LIST OF RESOURCES
BULLET 1
1 line description of Bullet 1
BULLET 2
1 line description of Bullet 2
ANOTHER RESOURCE
RESOURCE #3 NAMEDetails about this important resource.
SOFTWARE TOOLS / SUBSCRIPTIONS NEEDED
Tutorials
Video instructional guide of (insert the focus of this instructional guide here).
Video instructional guide of (insert the focus of this instructional guide here).
Video instructional guide of (insert the focus of this instructional guide here).
Tutorials
Video instructional guide of (insert the focus of this instructional guide here).
Video instructional guide of (insert the focus of this instructional guide here).
Video instructional guide of (insert the focus of this instructional guide here).
FORMAT OF COLLATERAL MATERIALS
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ONLINE VIDEOS
Video walk-throughs.
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ONLINE SHARED DOCUMENTS
Links to shared google docs and sheets.
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ONLINE ARTICLES
Links to articles written and published online, relevant to YourCourseName.
.JPG FILES: Screenshots
SPECIAL BONUSES
[SECTION 11: SPECIAL BONUSES]
If applicable, include details here about time-sensitive, limited availability bonuses that you are making available to customers.
[TITLE HERE OF WHAT BONUS PACKAGE INCLUDES]
Description of BONUS 1
Description of BONUS 2
Description of BONUS 3
Description of BONUS 4
Description of BONUS 5
Description of BONUS 6
WHY REQUEST ACCESS TO THE PROGRAM?
The YourCourseName Master Class provides a low stakes vetting ground for potential customers to see EXACTLY what is included in the full online program, before you buy. The Master Class gives a video walk-through of (insert description of thing 1 here), our (insert description of thing 2 here, if applicable), our (insert description of thing 3 here, if applicable), and our (insert description of thing 4 here, if applicable).
The Master Class also provides a play-by-play of EXACTLY how and why we (insert description of the methodology or process detailed in the master class), no smoke, no mirrors, no selling.
It’s appropriate to request access if you see that we’re experts at what we do, and you’d rather have the opportunity to purchase the full YourCourseName online program, than try to figure it out on your own.
**IMPORTANT**
YourCourseName is NOT (insert here all the things that people assume your program is, that it IS NOT). THAT’S YOUR JOB.
But if you (insert what consistent action you need from them, for you / your program to deliver on intent), what we promise is that YourCourseName (make your promise for what measurable outcome they will receive as a result of participation in YourCourseName here).